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The Arava Institute and Naked Sea Salt Collaborate to Protect Dead Sea

The Arava Institute for Environmental Studies has proudly announced a planned collaboration with Naked Sea Salt, the first private salt company in Dead Sea history to take an active role in environmental protection

July 24th, 2013 – The Arava Institute for Environmental Studies (AIES) has proudly announced a planned collaboration with its newest donor, Naked Sea Salt, the first ever salt company to take an active role in protecting the Dead Sea’s environment. The company, launching today on Kickstarter, will collaborate with AIES to raise awareness, and donate a portion of its profits to fund environmental protection programs; like the effort to promote the rehabilitation of the Jordan River and Dead Sea in its Center for Trans-boundary Water Management “AIES-CTWM” Clive Lipchin, Director of the Center for Trans-boundary Water Management, acknowledged the significance of the collaboration, saying, “For Naked Sea Salt to take such significant action is a critical step in the right direction. Their dedication to the environment makes them a pioneer of sustainable practice in the region.” Adds Lipchin, “Too often, companies don’t think about the effect of their commercial activities on the environment. In the Dead Sea, in particular, this has been the case. The current crisis facing the region is the result.”

The founder of Naked Sea Salt is Dead Sea activist Ari Fruchter, who began the company after working on an awareness-raising project in the region in 2011. “Naked Sea Salt will actively work for the protection of the Dead Sea,” he says. “The environment plays a critical role in the quality of our salt; the methods used to produce our gourmet salts reflect our respect for the Dead Sea as a natural wonder and the center of our work.” The company launched its campaign on Kickstarter yesterday to introduce the world to its line of allnatural, gourmet salt harvested from the Dead Sea’s mineral-rich waters.

AIES is optimistic that its work with Fruchter will be a model for other industries in the region and signal a new level of cooperation between commercial interests and environmental ones. “We appreciate what Naked Sea Salt has proposed because they are committed to supporting the region,”says Lipchin. “We hope more companies follow their example.”

To learn more about Naked Sea Salt’s campaign, visit their page on Kickstarter.

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